True North Wine Merchants was founded by wine industry veteran Sara Beer. Most recently, Sara spent 13 years developing California wholesale sales at Duckhorn Wine Company, leading a diverse sales team representing 6 wineries. During her tenure, the Duckhorn portfolio became the most successful winery-direct wholesale sales model in the California luxury wine industry.
Raised in the United States by European parents, Sara discovered her passion for food, wine, and travel early in life. She has spent her career in fine wine, gourmet food, and hospitality, and particularly enjoys selling wine to California restaurants and fine wine retail shops.