A fine wine importer and distributor covering California

 
 
 
 
 
 
 
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True North

The True North portfolio is curated to champion wineries with a clear point of view, sincerity in their story and wines that acutely represent their own values.  Having a sense of True North matters – although the destination of each vintner may not be the same, the wineries in the True North portfolio are characterized by compelling drive and vision.

 
 
 

Mission

My promise with True North is to champion the objectives of my clients and suppliers alike, matching the two only when it is best for both.
— Sara Beer
 
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Sara Beer

True North Wine Merchants was founded by wine industry veteran Sara Beer.  Most recently, Sara spent 13 years developing California wholesale sales at Duckhorn Wine Company, leading a diverse sales team representing 6 wineries. During her tenure, the Duckhorn portfolio became the most successful winery-direct wholesale sales model in the California luxury wine industry.

Raised in the United States by European parents, Sara discovered her passion for food, wine, and travel early in life. She has spent her career in fine wine, gourmet food, and hospitality, and particularly enjoys selling wine to California restaurants and fine wine retail shops.